When launching a start-up you should think
from the beginning even before the official launch of a strategy of social
networking and blogging. As
CEO of a start-up that you are interested in a large number of people get to
know your company and to become users and customers of your company. A
blog can help you achieve greater visibility within your target group. Here
are the points I think brings a CEO blog to your start-up.
to give a face to a logo: if you want to be perceived as a company "human" have to come forward. People can be both investors, clients, customers, suppliers or others want to know who is behind a logo before making first contact. Thus exposing creates confidence if you know the right thing to do.
Communicate closely with your users: a blog gives your users the ability to communicate in a very direct you to give you feedback on your product. Although they do not through comments can include a page with links to contact form and in different ways (email, LinkedIn, Twitter, etc..)
It gives you the opportunity to identify your potential customers: using a newsletter as Feedburner or other'll be able to see the emails of people who have subscribed to your blog. In many cases subscribing on the company email so we can identify potential customers for your start-up. Another way are the comments also give data on the people who made.
Increase visibility to potential investors: a blog gives you the opportunity to introduce yourself to a potential investor. Forget about sending mails to find someone financing. If you do not get a recommendation for a common name you'll never get to present your project to an investor. A blog is a creative way to create interest in this target audience when you make a round.
to give a face to a logo: if you want to be perceived as a company "human" have to come forward. People can be both investors, clients, customers, suppliers or others want to know who is behind a logo before making first contact. Thus exposing creates confidence if you know the right thing to do.
Communicate closely with your users: a blog gives your users the ability to communicate in a very direct you to give you feedback on your product. Although they do not through comments can include a page with links to contact form and in different ways (email, LinkedIn, Twitter, etc..)
It gives you the opportunity to identify your potential customers: using a newsletter as Feedburner or other'll be able to see the emails of people who have subscribed to your blog. In many cases subscribing on the company email so we can identify potential customers for your start-up. Another way are the comments also give data on the people who made.
Increase visibility to potential investors: a blog gives you the opportunity to introduce yourself to a potential investor. Forget about sending mails to find someone financing. If you do not get a recommendation for a common name you'll never get to present your project to an investor. A blog is a creative way to create interest in this target audience when you make a round.
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